https://www.lydiajschoi.com/about daily 0.75 2023-12-13 https://www.lydiajschoi.com/work daily 1.0 2024-12-31 https://www.lydiajschoi.com/work/jacksonhole monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1107bc2c-4a09-471c-8a46-dd7dd8cfd760/_DSC4687+%281%29+copy-3.jpg Work - Jackson Hole - Jackson Hole. Stay Wild. In our fifth year, we added a branch to our STAY WILD world. With the timing of the pandemic, a lot of new-to-the-wild travelers were treating this gem like Disney World. We needed to remind folks to first take care of the land so that we can STAY WILD. We learned that going off trail was becoming an increasing problem. The impact of making your own trail results in an ecosystem that could take up to 30 years to recover. https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/56656c90-c12e-40d4-8e8f-6587317b0327/MicrosoftTeams-image%2Bcopy.png.jpeg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/4d75d52a-25b0-45a5-8101-df95fe955ea6/MicrosoftTeams-image%2B%281%29.png.jpeg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/a010bd14-7160-475d-b193-b2675622b877/MicrosoftTeams-image.png https://www.lydiajschoi.com/work/cenex monthly 0.5 2022-03-04 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1646365008883-Z3MQELH8QTAU2ALD0SFR/Screen+Shot+2022-03-03+at+9.12.45+PM.png Work - Cenex TV - Cenex Powered Locally® TV Each Cenex is as unique as the community it serves and whenever you're at a Cenex, you never know what kind of surprise you'll run into. https://www.lydiajschoi.com/work/fends monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1646348252807-L3G9AOBNP3NH9MTYY4WX/051921_Fendt_LukeBryan_0804.jpg Work - Fendt Content Series - Fendt’s Rise Before Sunrise with Luke Bryan Farmers put in a full day’s work long before the sun rises. So we helped Fendt team up with Luke Bryan to create this 20-episode content series where Luke woke up with farmers to keep them company as he reconnected with his farming roots. New episodes were released when farmers started their day — before sunrise. So, if you wanted to be the first to see exclusive Luke Bryan content, you had to set an alarm and wake up with farmers. https://www.lydiajschoi.com/work/adcouncil monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1672774813415-V4AM50OB3XU83M2WIHN1/Screen+Shot+2023-01-03+at+1.39.52+PM.png Work - Ad Council Mask Up - Ad Council Mask Up Never in my life did I think I'd work on anything with the CDC logo, but here we are. This was at a time when people were tired of hearing about masks, there was still a lot of hesitancy and guidance was waffling back and forth. Fun Fact: We were lucky enough to work with Hannah Levy — one of SNL’s directors. https://www.lydiajschoi.com/work/3m monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1672778166037-WT4AKMTQX7CPYMUCJ8MX/Screen+Shot+2023-01-03+at+2.21.57+PM.png Work - 3M Case Study - 3M Case Study We set out to answer the age old question — does advertising actually work? TLDR: yes. The illustrations in this video were done by yours truly as well as the hand modeling. British accent sold separately. https://www.lydiajschoi.com/work/museum monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/0743ff42-a390-4ce3-aedf-cab17871628d/Fair+Oaks+Farm+0105.jpg Work - Fair Oaks Farms Museum - Fair Oaks Farms Crop Adventure We created a museum experience. This was a once in a lifetime opportunity to create something where human beings can actually immerse themselves in our work. Our purpose is to connect people with agriculture and teach them where their foods comes from. To see more, visit http://cropadventure.collemcvoy.com/ https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/5dcc4075-0242-435d-9820-bd0c91d73d89/IMG_0053.jpg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/44a56e50-960b-437d-9718-6e624fa6b4e2/IMG_8931.jpg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/90b6ae19-4c4b-49bc-8ebc-af0c831ff017/IMG_0058.jpg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/0c0743a4-059a-435a-a519-add21c733ea6/03_FairOaks-Garcia-0609.jpg Work - Fair Oaks Farms Museum https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/0c4ef6e0-64fc-4531-9567-11da0eb8994c/04_FairOaks-Garcia-0062.jpg Work - Fair Oaks Farms Museum https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/68fcacb2-c554-43f0-8ad2-a57adef4179c/06_FairOaks-Garcia-0153.jpg Work - Fair Oaks Farms Museum https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/ec8b037f-48f0-442e-88ff-002729c88c28/07_FairOaks-Garcia-0415.jpg Work - Fair Oaks Farms Museum https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/c8ef01f9-8fc5-40e9-abd9-d5f5793dafb5/Fair+Oaks+Farm+0175.jpg Work - Fair Oaks Farms Museum https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/ca8fdcca-a35c-44d2-a6e0-22265f1e3d3e/FairOaks-Garcia-0171.jpg Work - Fair Oaks Farms Museum https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/742a7a84-67e3-4dd0-b86c-dc5e57dfe384/FairOaks-Garcia-0199.jpg Work - Fair Oaks Farms Museum https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/4d20a73f-a4ba-4f07-9632-c4a5f418dcad/FairOaks-Garcia-0690.jpg Work - Fair Oaks Farms Museum https://www.lydiajschoi.com/work/jacksonhole-45xpd monthly 0.5 2024-12-30 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1735593505238-EW4H46JK00UR4S8G493Y/Wildlife-Filter-Hero+copy.jpg Work - Selfie-Control - Jackson Hole Selfie-Control Jackson Hole, Wyoming is one of the most photographed places in the world and tourists were getting too close to wildlife for the perfect shot. The Jackson Hole Travel & Tourism Board needed a solution to keep everyone safe. Selfie-Control an awareness initiative educating tourists on the exact distance they should keep from wildlife, all hidden in an Instagram filter, where the irresponsible selfies were taking place. https://www.lydiajschoi.com/work/jacksonhole-45xpd-ltdyw monthly 0.5 2024-12-30 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1735595928973-UNMS4RPZLIHLY5U49YUA/SDIM5826_rt3_HR.jpg Work - Second Catch Collection - Second Catch Collection In year one of our Recreational Boating & Fishing Foundation women's campaign we ran some research that found that 87% of women who fish have higher self-esteem, confidence, grit and perseverance than women who don’t. After shouting the life-changing benefits from the roof tops, in year two we decided to go head to head against a common source of insecurity while reaching a new audience of women. Women often hold onto old clothing that makes them feel insecure. Through Second Catch Collection they could send in their old clothing to be upcycled into beautifully designed fishing garments for women and girls. All to bring awareness to the life-changing benefits of fishing so they can find confidence on the water. https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/e5be75c7-049e-4f44-9488-f4a168773903/Screenshot+2024-08-16+at+1.16.04+PM.jpg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/88c0ad7b-f328-4c88-80a5-bc0ad8ca29e8/TEENVOGUE_TV_RBFF_CHAPTER_04_1x1_15S-2_V6_STILL_02+copy.jpg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/9933c8a0-f0f4-4d3f-a648-a0be70ee344c/Screenshot+2024-12-17+at+5.02.20%E2%80%AFPM.png Work - Second Catch Collection https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/6944019a-37e6-43b0-83fd-a3ccb5352d2a/RBFF+Second+Catch+Laydowns-086_HR_rt1_LR.jpg Work - Second Catch Collection https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/b6551beb-cd46-494c-ac11-29d3dd71dbef/RBFF+Second+Catch+Laydowns-067_HR_rt1_LR.jpg Work - Second Catch Collection https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/bc4f5035-c36d-44ba-8a99-259f0743d63c/RBFF+Second+Catch+Laydowns-082_HR_rt1_LR.jpg Work - Second Catch Collection https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/c9574158-3c3e-4d4e-8183-a630a8ff7f88/Screenshot+2024-12-17+at+5.02.02%E2%80%AFPM.png Work - Second Catch Collection https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/24708106-c5d1-48d7-a02e-e17bc4c28726/RBFF+Second+Catch+Laydowns-035_HR_rt1_LR.jpg Work - Second Catch Collection https://www.lydiajschoi.com/work/jacksonhole-45xpd-ltdyw-ka4gp monthly 0.5 2024-12-30 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1735598805262-YS5HHEK9NKR6VSOYW3WS/RBFF__Re-Vite_Still-02_16x9_v014.jpg Work - Second Catch Animation - Second Catch Animation In year one of our Recreational Boating & Fishing Foundation women's campaign we ran some research that found that 87% of women who fish have higher self-esteem, confidence, grit and perseverance than women who don’t. During year one kickoff I asked the group (mostly women) if they still fished and the stories were very similar. That we were introduced by dad/uncle and during our teen years we either weren't invited or fell out of interest. From there, we realized that we were seeking new women to fish, but what about those of us who did, but stopped? We created an animated video to tell this story and remind dads and daughters that it's never too late to get back out on the water. https://www.lydiajschoi.com/work/swashdetergent monthly 0.5 2024-12-30 https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1735602978261-7HM5T15FSLOPATCJTH6Q/Heroimg.png Work - Swash Detergent by Whirlpool - Swash Laundry Detergent by Whirlpool A laundry detergent that squeezes out the perfect amount? With Swash’s innovative benefits so hard to believe, we had to summon America’s favorite juror, Ronald Gladden, to help us prove them out in laundry court. https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/9f79b5d6-f210-49c0-bc30-ebc8b8e9f3ea/IMG_9377_blankoptions+copy.jpg https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/680abacf-580e-49f3-8293-f04ab28a4e37/IMG_9377_blankoptions.png https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/1735603954457-IXB4SB1GP5B7U3SHGMVM/80loads1_1x1.jpg Work - Swash Detergent by Whirlpool https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/8fd25415-4ce4-45b2-8427-8ce36558e643/ZIM05277_HR_rt4_HR_GIF_1080x1080.gif Work - Swash Detergent by Whirlpool https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/ddc75afb-ac99-4b05-9e98-bd0a01590f1f/ZIM06136_HR_rt3_HR_1080x1080.jpg Work - Swash Detergent by Whirlpool https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/e2ad4336-88f7-43ab-8e9e-292aa29c6146/ZIM05434_HR_rt6_HR_1080x1080.jpg Work - Swash Detergent by Whirlpool https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/0e8978d5-5adc-4abe-aa9e-12d9be5a9a5a/ZIM06377_HR_rt2_HR_1080x1080.jpg Work - Swash Detergent by Whirlpool https://images.squarespace-cdn.com/content/v1/611443c203483c7231faebd4/c31eeaf0-e084-4c51-a284-cc3acb7761f1/ZIM05804_HR_rt6_HR_1080x1080.jpg Work - Swash Detergent by Whirlpool